Your clients come back to you because they understand that having an experienced, caring professional there to guide them through the maze of competing insurance products is worth sometimes paying a little more. Because trust is your stock and trade, a warm, engaging video presenting you and your business in the best light can make all the difference and give new customers just the right boost to pick up the phone.
Whether litigating, defending, or providing first rate due diligence, your clients know that your reputation is based on your ability to honestly and convincingly present their legal cases in the best light and provide flawless execution in their legal affairs. A great video is your opportunity to make a perfect first impression and present YOUR case for them to choose you and your firm.
In the greatest restaurant city in the world, your customers are going to be doing their research before they walk through your door. Restaurant-goers are looking for three things: Great Food and Beverage, A Special Atmosphere, and Exceptional Customer Service. Amidst all the Yelp reviews, the critics and your competitors, a pitch perfect video in which your signature dishes are beautifully presented, the Ambience captured, and your Staff working their magic is how your Restaurant or Cafe can stand out.
DENTISTS & PHYSICIANS
Whether you are you are a well-loved Family Dentist or a talented Prosthodontist you know that your patients need to feel confident that they are getting the best dentistry services that they can afford. A video is a great way to convey your all-important bedside manner, show you and your staff working in real time, and highlight special techniques and equipment that separates you from your competition. Customers know that their dental health is a long-term investment, and an engaging, informative video about your practice will help to allay any doubts and encourage them to make an appointment with you.
As a professional auto mechanic and/or car body specialist you know that your challenge is to turn around a negative experience into a positive one for your customers. Customers want to feel that they are being given a fair deal and are looking for 1) Competence 2) Trust-worthiness and 3) A Fair Deal. A video allows you to present your business and professional staff in the best light, showing their best work, and helps give the customer confidence that their automobile will be in good hands and that they will not be taken advantage of.
Customers are relying on you to help them look their best. You are probably already using photographs, and with a beautifully shot video, your styling and salon skills will be on display in real time. Hairdressing and Beauty styling is one of the most aesthetically rich subjects to film. With a little planning, a few willing models and your staff bringing their best stuff, a video will be the perfect way to attract new clients and give them a preview of the high level of service and beauty they can expect from your salon.
This one was a bit personal! When About.com wanted a series of vids about Bed and Breakfasts, we had the perfect host - Nathan's Mom! She loved being a B & B hostess - and is so proud of her beautiful Victorian house, where she happened to be born (it was once a hospital run by her Grandfather - the town doctor). You can also catch Nathan's Dad manning the phones in the background!
This is a good example of a video that can not only serve as a great promotion for a small business, but can also help boost your search engine ranking by providing actual real useful information to users on the web. Check out more LaRue House B&B series!