A basic but effective presentation of an owner-led Beauty Salon. The goal with this small business video was to show how good Valerie and her staff are in interacting with their clients, delivering skilled hair and make-up services, and conveying the warmth and friendliness of her salon. A great testimonial from a loyal customer helps deliver the message as well!
For Jennifer of Fit Massage, as the owner and actual provider of the services on offer, it was important to make the video all about her. For a service-business like this, the customer wants to know how reliable, trustworthy, skilled and personable the provider of the service will be. Jennifer's voice is soothing, compassionate and sincere, and the images of her working with her customers reinforce the sense of her expertise as a masseuse.
Tye Coe Video Series
How-to and informational videos are an excellent way to indirectly market your small business. In this series, Tye was able to demonstrate her versatility across a wide range of styles and looks while providing useful,free information. Having rich, original information on your website, blog or social media channel will gradually increase your search engine ranking as users click on your videos and follow you. Exposure and developing a base of followers are the key to successful marketing on the internet.
Beauty Solution Skincare
With a business like Beauty Solution Skincare, customers want to know that their experience will be one of relaxation. A video for this kind of business must not only list and show services, but also convey the appropriate atmosphere. We tried to achieve a relaxing atmosphere by using soothing music, and we filmed both the services on offer and visual details which reinforce that impression. Having a good narrator or voiceover artist will help achieve this as well.