When making a video for an intellectual property business like a law firm, or an insurance company or an accountant - we like to look for small visual details in and around the workplace that we can use to help tell the story - which almost always centers around trust and good client relations. In this case, the story was a small boutique law firm in Queens that specialises in medical malpractice suits and commercial real estate. They are particularly passionate about their work for nursing home patients, and, when Elbert Nasis described his small business as going up against the "Goliaths of Industry" we knew we had the tag line!