Thinking of London

It's the city where we met and fell in love. We went back with our kids in 2011 when Megumi was dancing at the Royal Festival Hall. Our thoughts are with London today, and how the denizens of that city take hard knocks, like yesterdays atrocity, stoically and with dignity. Carry on, London. Carry on. #thinkoflondon #sttack #westminister#sadnews

Hello March! Black, Asian, White, Latino, Indian, Gay, Straight... that's NYC everyday. Megumi's dance company, run by Karole Armitage Armitage Gone! Dance was all that and more. What is America if not a celebration of tolerance and diversity? We want to celebrate the diverse small business culture in NYC and hear your stories. 
Photo by Devlin Shand

SHOOTING TEXTURES AND DETAIL

In this video, Coleman and his colleague were painting a tiny 1 bedroom apartment on the UES. There wasn't very much space to work in, so in this kind of situation you need to look for good details to film in close up. Luckily, painting has all sorts of cool textures and visuals so it wasn't hard to get some interesting footage despite the cramped confines. A micro-business like Empirical paint trades on the expertise of the individuals who both run the business and do the work - you want the video to inspire trust and confidence in the customer.

Medieval Cairo and Me

We were doing a series on Egypt and made several videos in the wonderul city of Cairo. Aside from the fact that Egyptians are generally very kind and hospitable - it is also one of the few Islamic destinations where non-Muslims are not only allowed inside Mosques, but able to film in them as well. Since Medieval Cairo has several of the most famous Mosques in the world this was a visual feast for us. For a lot of travel videos, we would shoot the images first and then record the narration later, this is one of the few where I ambitiously narrated the whole thing on location. Hard work, but so much fun.

SMOKING IN PUBLIC SPACES

Since people can't smoke in public places much anymore, cigar stores have evolved into social spaces like this one, complete with a smoking lounge area and an unlimited and comprehensive supply of product. This was the first time I had an opportunity to film a cigar store and loved shooting the handmade cigars with all their rich textures and colorful labels and the hardcore afficionados with the smoke billowing around them.

USING INFORMATIONAL CONTENT TO PROMOTE YOUR BUSINESS

This one was a bit personal! When About.com wanted a series of vids about Bed and Breakfasts, we had the perfect host - Nathan's Mom! She loved being a B & B hostess - and is so proud of her beautiful Victorian house, where she happened to be born (it was once a hospital run by her grandfather - the town doctor). You can also catch Nathan's Dad manning the phones in the background!This is a good example of a video that can not only serve as a great promotion for a small business, but can also help boost your search engine ranking by providing actual real useful information to users on the web.

KYOTO: ANCIENT AND MODERN SIDE BY SIDE

The first time I went to Kyoto I was shocked to discover that it's a fully modern metropolis: a bustling city with cars, apartment blocks, high rise hotels, fast food restaurants and all the rest. I was expecting it to be all temples and gardens and Buddhist monks walking around in purple robes. After getting over that initial disappointment, the magic began to reemerge, and part of the city's subtle charm is that, almost like traveling in time, you can walk a few yards from the street, pass through a temple entrance and suddenly be in another world. There's always something new to discover in this mysterious, inscrutable city...

 

HOW DO YOU FILM A LAW FIRM?

When making a video for an intellectual property business like a law firm, or an insurance company or an accountant - we like to look for small visual details in and around the workplace that we can use to help tell the story - which almost always centers around trust and good client relations. In this case, the story was a small boutique law firm in Queens that specialises in medical malpractice suits and commercial real estate. They are particularly passionate about their work for nursing home patients, and, when Elbert Nasis described his small business as going up against the "Goliaths of Industry" we knew we had the tag line!

 

 

AKIHABARA

One of the things I love about Japan is that it can be SOOOO traditional and restrained - but then you get the crazy hyper-modern technological, pop and sex obsessed side as a counter-balance. Akihabara, the electronics district of Tokyo is the epitome of this - it all comes together here: Manga, Electronics, CosPlay... Otaku Culture!!!

 

Small (format) is Beautiful: Retro Super 8 at the Dawn of the Digital Age

In the late 90's I was in the last year of mime school in London. Yeah. That's right - I was doing probably the most uncool thing you could imagine - studying an art form that was the butt of every standup comedian (remember this scene from Tootsie?).

 

 

 

So one day I was walking past a camera shop and they had a few beautiful old 8mm Cameras on display - and I suddenly got the idea that I could make films. I didn't even know how film worked... there were so many questions for the shopkeeper: How do images record? What is reversal? How do you project it? What does it cost to shoot a roll of film? Remember this is the late 90's and the internet was only a few years old - and making films was still kind of an exotic, mysterious process. It seemed at the time that the price of entry was so high - just to get something shot involved: 1) buying film stock, 2) renting lighting and camera equipment 3) hiring a crew 4) paying for processing and either a work print or telecine and finally, 5) renting an edit suite (either a Steenbeck to cut it the old way - analog or one of the new-fangled NLE edit suites with their expensive Avid, or Lightworks systems.) to cut the film on and then 6) If cutting Analog: Hiring a Neg Cutter to conform the negative from which to strike an answer print 7) Hiring an optical printer for titles, dissolves and credits 8)   16mm was the cheapest format that you could actually shoot something festival-worthy on and by the time you rented all the gear, hired a competent DP (or tried to shoot it yourself) and paid for all the stuff listed above you were into thousands of bucks (or in my case, living in London, quid). At that time shooting on video was just not very sexy. There were a couple high end professional formats - Sony Betacam was the industry standard - but renting that equipment was just as expensive as film equipment, and you still needed to rent, at the minimum, a tape-to-tape suite, and editing NLE was gonna cost the same regardless of the shooting format. And at the end of the day - Video NEVER looked like a film - it always looked like TV. There were a lot of reasons for this- but the main reason was that video had nowhere near the dynamic range of film - you couldn't have really inky black shadows which still retained detail in the same shot with brightly lit subjects- everything was high-key and tended to look like a sit com. Plus, you couldn't play with depth-of-field with dramatic focus pulls like you could in film - so you ended up with flat images. SO - back to the little camera shop: I was intrigued by Super 8. It took me back: When I was growing up Super 8 was what my Dad used to record home movies - and I remember loving the family movie nights when he would set up the projector and my sisters and I would watch our younger selves running along Miami Beach for a few precious seconds, or riding the Spinning Tea Cups at Disneyland and I remember how the fragile super 8mm film would sometimes jam in the projector and the frame would burn up on screen melting in front of the hot lamp. Then the 80's came - and with the arrival of home video cameras like this, and this home movies quickly became obsolete: who wanted to wait 2 weeks for the film cartridges to come back from the lab processed and printed when you could instantly see what you'd shot by simply rewinding a video tape? Little did we know it at the time: but this was the very first shot across the bow in the inexorable march of video towards domination of motion picture recording. The irony is that as video came closer and closer to the inevitable displacement of film in the late 90's and early 2000's, there was a counter-movement towards retro formats. It was around this time that vinyl started to make a comeback in the music world, and just like the vinyl movement, there was a feeling that old analog film was more "authentic" and "organic" than video, especially digital videotape (this was still years before memory stick or hard drive recording). I guess that that camera shop display was part of this movement. Anyway, I left the store with a Super 8 camera, a couple rolls of Kodachrome and Tri-X Black and White reversal film and my filmmaking career had started. Within a few years I would be running a specialist company in London's Soho district called Super 8 Rushes and we were part of a retro wave of filmmakers who wanted to shoot on old formats to get a more "authentic" look. Rock bands especially were really into using Super 8. One of our biggest gigs was for The White Stripes! They wanted to record an entire concert using only Super 8. We worked closely with the film's director: Dick Carruthers (who later collaborated with Jimmy Page and Led Zeppelin for their famous reunion concert in 2007 in London) and provided the cameras and tech support. It was an awesome concert film, but, from all reports, the edit process was hell as the synching process for 8 Super 8 cameras each shooting 40 3.5 minute long rolls was crazy difficult. The result was pretty great though - Jack White wanted it to look like a 1970s Led Zeppelin concert film and it sure did!